The attention economy
With the speed of distractions today, our attention is under constant siege. We have entered the Attention Economy. A strong and clear focus is becoming the most valuable resource in today’s business.
A massive potential to be developed
Research shows that 47% of the time we are mentally off-task. This leads to unproductive multitasking and action addiction – individually and organizationally.
How would performance change for you and your organization if you could improve on this?
The good news: we can improve! Mindfulness is the tool.
Potential Project is the leading global provider of organizational effectiveness programs based on mindfulness. Our mission is to help your organization achieve strategic objectives by enhancing performance, creativity and resilience.Learn More About Our Programs
Global presence – local delivery
In partnership with leading researchers, senior executives and mindfulness experts over a ten-year period, Potential Project has developed a corporate and scientific approach to mindful organizational performance. We serve you where you are.About Us
Proven results with 250+ international clients
Leadership teams and employees in 250+ organizations partner with us to develop sustainable high performance cultures. Third-party researchers at esteemed universities have found significant results:Client Stories
One Second Ahead
For the first time, our methodology and tools are publicly available. In One Second Ahead, Rasmus Hougaard, Jacqueline Carter and Gillian Coutts share stories from our work with organizations like Accenture, Nike and more. The book is a proven formula for enhancing performance and well-being at work.Read More About One Second Ahead Book
The Mind of The Leader
The Mind of the Leader, published by Harvard Business Publishing, is the result of a two-year study into understanding how leaders lead themselves, their people and their organizations for extraordinary results.Read More About The Mind of The Leader Book
In March 2018 the book The Mind of The Leader will be launched together with our new leadership training program and global mindful leadership network. If you would like to be updated on the development, new HBR articles, surveys and assessments, please enter your email here, and we will keep you in the loop.
Joining Our Team
We are an organization that is driven by a deep sense of mission and of passion, and we are always seeking new trainers and colleagues that share our values.
- Business Development Director, USA
- IT Manager, Potential Project International
- Part-Time Operations Assistant, Potential Project International