The attention economy
With the speed of distractions today, our attention is under constant siege. We have entered the Attention Economy. A strong and clear focus is becoming the most valuable resource in today’s business.
A massive potential to be developed
Research shows that 47% of the time we are mentally off-task. This leads to unproductive multitasking and action addiction – individually and organizationally.
How would performance change for you and your organization if you could improve on this?
The good news: we can improve! Mindfulness is the tool.
Potential Project is the leading global provider of organizational effectiveness programs based on mindfulness. Our mission is to help your organization achieve strategic objectives by enhancing performance, creativity and resilience.Learn More About Our Programs
Global presence – local delivery
In partnership with leading researchers, senior executives and mindfulness experts over a ten-year period, Potential Project has developed a corporate and scientific approach to mindful organizational performance. We serve you where you are.About Us
Proven results with 250+ international clients
Leadership teams and employees in 250+ organizations partner with us to develop sustainable high performance cultures. Third-party researchers at esteemed universities have found significant results:Client Stories
One Second Ahead
For the first time, our methodology and tools are publicly available. In One Second Ahead, Rasmus Hougaard, Jacqueline Carter and Gillian Coutts share stories from our work with organizations like Accenture, Nike and more. The book is a proven formula for enhancing performance and well-being at work.View Book
The Mind of the Leader
With Harvard Business Press, we are writing “The Mind of the Leader”. It is the science of leading with impact in the 21st century. In March 2018 it will be launched together with our new leadership training program and global mindful leadership network. If you would like to be updated on the development, new HBR articles, surveys and assessments, please enter your email here, and we will keep you in the loop.