About Us

Our Story

We are the global leader in providing customized, organizational effectiveness programs based on mindfulness. Our mission is to enhance individual and company performance, resilience and creativity.

During the past decade, we have brought mindfulness training to 25,000 individuals in over 100 companies across North America, Asia, Europe and Australia. All programs are individually designed to meet your needs.

Geography & Trainers

Meet our global team. Wherever you are–North America, Australia, Asia or Europe–we have skilled facilitators with both a deep experience in corporate and not-for-profit organizations and a long history of mindfulness practice and training. They know how to craft a program to suit your needs whether it is to enhance performance, increase innovation or create resilience.

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Potential Project International

  • Rasmus Hougaard, M.A.

    Rasmus Hougaard is the Founder and Managing Director of Potential Project, the global leader in customized leadership and organizational training programs based on mindfulness. The firm has a proven track record of enhancing individual and collective performance, resilience and creativity. Potential Project works with fortune 500 companies in 22 countries across North America, Europe, Asia and Australia. Clients of Potential Project include Accenture, Nike, American Express, Microsoft and Sony, to name a few. The objective of their programs is to enhance individual and organizational performance and well-being through skillful application of mindfulness in a corporate context.

    Rasmus has practiced and taught mindfulness since the early 90s and has many years of experience working with leaders and individuals in bringing mindfulness and mental effectiveness into their organizations and lives. He has lead more than 1500 workshops and programs for more than 50,000 people and is recognized as a leading international authority on training the mind to be more focused, effective and clear in an organizational context. His book “One Second Ahead – Enhance Your Performance with Mindfulness” was published by Palgrave Macmillan in November, 2015.

    Rasmus´ background includes a career in Sony Corporation as well as a researcher in organizational development. Rasmus has a Master’s degree in Organizational Development & Adult Learning and degrees in Philosophy and Human Resources.

    After years of working with leading scientists, corporate executives and mind training experts, Rasmus launched Potential Project. The mission of Potential Project is to help individuals and organizations become more mindful and effective in everything they do. Through the work of Potential Project, Rasmus and his colleagues have helped tens of thousands of individuals and organizations enhance performance and job satisfaction.

    Rasmus is sought after as a keynote speaker at conferences, workshops and seminars due to his ability to communicate this complex subject in clear, concise, corporate language. Recent conference appearances include:

    • University of Berkeley – Greater Good Society – Mindfulness at Work Conference (500 people) Nov 2015
    • Mindful Leadership Summit, Washington DC – (700 people) Nov 2015
    • Happiness and Its Causes, Sydney Australia – (1000 people) June 2015
    • Wisdom Asia 2.0, Singapore (300 people) June 2015
    • Mindfulness at Work, Finland Institute of Management, Helsinki (150 people) March 2015
    • HR Asia Summit, Singapore (300 people) March 2015
    • Working with Mindfulness, Irish Institute of Management (150 people) May 2015
    • Mindful Leadership Summit, Washington DC 2014
    • Accenture Mobilization, Malaga 2014
    • National German HR conference, Cologne 2014
    • Mindfulness at Work, Cranfield Business School 2014
    • Mindfulness in Business, Stockholm 2014
    • Gawler Conference, Melbourne 2014
    • Happiness & Its Causes conference, Sydney 2014
    • Australian Business National Congress, Sydney 2013
    • High Performing Organizations, Copenhagen Business School 2013
    • Mindfulness in Organizations, Singapore Management University 2013
    • Australian Human Resources Institute (AHRI) National Conference, Sydney 2013
    • GE Money Banking Conference, Stockholm 2013
    • Mindfulness in Work-life and Leadership, Oslo 2013
    • The Neuroscience of Mindfulness, Neuroleadership Institute, Sydney 2013
    • Mind & Its Potential Conference, Sydney 2013
    • Sustainable Wellbeing Conference, Gawler Foundation, Melbourne 2013
    • Asia Pacific Coaching Conference, Singapore 2012
    • Harnessing The Potential of the Mind, ESSEC Business School, Singapore 2012
    • The Power of Mindfulness, Copenhagen 2012
    • Mindfulness in Business, Stockholm 2012

    Rasmus has also been invited to present in numerous academic settings. He has been a guest speaker at universities and business schools around the world including:

    • Copenhagen Business School
    • Cranfield School of Management
    • ESSEC Business School
    • Singapore Management University
    • Rotman Business School
    • University of Bangkok
    • Singapore National University
    • University of Copenhagen
    • Melbourne University
    • Latrobe University
    • University of Tasmania
    • Aarhus University

  • Jacqueline Carter, M.Sc.

    With a Master of Science in Organizational Behaviour and over 20 years of experience supporting organizations through large scale change, Jacqueline has held a wide range of leadership and consulting roles across a range of industries including transportation, oil and gas, insurance and government. Jacqueline has many years of personal experience with mind training and over the past 10 years has focussed on embedding mindfulness practices into daily corporate life.

  • Erick Rinner, MBA

    Erick shares his time between Potential Project in Europe, while still chairing Milestone Investisseurs, his private equity firm. He has been in corporate finance for 26 years including 18 years in private equity. Erick's core skills include initiating change at board level, negotiation, advising management teams on value creation and leadership. He sits on the board of companies in London, Luxembourg and Switzerland. Erick trains leaders and executives in global companies for corporate mindfulness techniques. Erick has had a daily mindfulness practice for 10 years and is regularly on retreat. He received his MBA from Columbia Business School (Award for Excellence). Erick donates his corporate mindfulness training fees to karuna-shechen.org and www.globalnomad-tibet.com.

  • Martin S. Lyngby-Nielsen, M.A.

    Martin has experience in finance management, accounting and office management from previous employments in private companies as well as NGOs. In addition, he has many years of personal experience with mind training and holds a Master of Arts in Working-Life Studies and Philosophy with a specialty in research about mindfulness in a work-life context.

  • Martin Ström, M.Sc.

    Martin holds a M. Sc. degree in Engineering and a M. Sc. degree in Psychology. He conducted the first Swedish study on the effects of mindfulness training in work-life, and is the author of a best selling book on Corporate Mindfulness ("Fokus på jobbet"). Martin has trained leaders and staff from companies like IKEA, IBM, Nordea, If, and Vattenfall in mindfulness.

  • Christel Leonhard, MBA

    With a Master in Business Administration and years of experience from the financial industry working with Danske Bank and in consulting roles with corporate companies in Denmark, Christel’s core skills are financial management, accounting and reporting. Christel has over the past 6 years a personal experience with mindfulness.

  • Melissa Prior

    Melissa's career experience spans across the public, private and not-for-profit sectors in both Australia and the United States. Melissa holds a wealth of knowledge with extensive qualifications and experience in Human Resources, Marketing, Leadership and Learning and Development. She also has a strong appreciation for cross team collaboration with a holistic people and strategy approach. Melissa's background in Learning and Development and Project Management has driven her passion for delivering responsive, reliable and flexible solutions. Being introduced to a mindful path through Potential Project CBMT program Melissa has a beginners mind approach and dedication to cultivating her practice.

  • Matilda Havsteen, MSc

    Matilda holds a MSc in Sociology and has work experience in service operations and administration in the private and public sectors with focus on improving the service efficiency to different target groups by conducting evaluations. This included supporting leaders and decision makers with preparing and editing reports and organizing various practical arrangements.

  • Daniel Nguyen

    Daniel received a B.Eng. in Infocomm and worked in Singapore before returning to Vietnam. He has experience in software systems and web development. Beside work, he enjoys volunteering his IT expertise for organisations in the areas of mindfulness practice and natural farming. Having been part of a community of mindful living in Singapore since 2010, Daniel aspires to contribute his presence & skills to build greater understanding & kindness into communities where he lives.

Joining Our Team

We are an organization that is driven by a deep sense of mission and of passion, and we are always seeking new trainers and colleagues that share our values.

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