Cambridge University Research on Benefits of CBMT

Professor Jochen Reb from Singapore Management University and Cambridge University has been studying the effects of Corporate Based Mindfulness Training in different companies.

Amongst others he has studied the impact in the largest Scandinavian insurance company, If Insurance, and found significant improvements in:

Job performance, work-Life balance, focused attention, job satisfaction, organizational citizenship behavior, commitment to the organization, emotional balance, and lowered intention to quit the job.

Read more in this executive summary on CBMT for 60 employees and in this Case Study on 20 leaders. You can also watch Jochen's presentation on the If Insurance study.

More research on its way from Professor Jochen Reb as well as from other universities that are conducting research on CBMT.

Google Director Loren Shuster endorses CBMT

"To address the challenges of an always connected, always-on working life, I decided to take an unconventional approach to trying to support my own and my team's ability to reduce stress and gain focus. The Potential Project's CBMT program enabled us to not only understand the science behind mindfulness but more importantly how we can integrate it into our daily working life. My team and I have developed a regular mindfulness practice and have positively altered the way in which we conduct meetings and use email. We are learning to become more present, and with more presence comes greater engagement, meaning and productivity."

- Loren I. Shuster
Country Director - Singapore & Emerging Markets
Google Asia Pacific

Jeremy Hunter asks: Is Mindfulness Good for Business?

It can transform your relationship with yourself, with other people, and with the pressures of the modern world, but... is mindfulness good for business?

Jeremy Hunter Ph.D, Assistant Professor of Practice at the Peter F. Drucker and Masatoshi Ito Graduate School of Management, explores this question in an excellent piece from Mindful magazine.

» Download the article.

Australian Newspaper The Age Features Our Approach to Mindful Emailing

Australian newspaper The Age has run an online feature called Ignoring the inbox - a new morning mantra, featuring Rasmus Hougaard's advice on mindful emailing.

You can download the article as a PDF (416 Kb).

The Potential Project Launched in Australia

After a year of preparation, The Potential Project has now been launched in Australia. With 16 skilful trainers in Sydney, Melbourne, Canberra, Brisbane and Newcastle we are now ready to bring effectiveness, work-life balance and focus into Australian companies and organizations. The Potential Project Australia is being headed by Eugene Joubert and John Wurcker.

For more information, please write directly to This email address is being protected from spambots. You need JavaScript enabled to view it. .

The launch is marked by three breakfast seminars in Sydney, Melbourne and Canberra. To learn more download the flyer (PDF, 2.13 Mb)