IF Insurance hires The Potential Project

IF Insurance, the leading Scandinavian insurance company with approximately 6,400 employees, has asked The Potential Project to conduct a 4-month Mindful Leadership Program for a group of 20 leaders from its Danish headquarters. 

After having experienced the benefits of Mindfulness Training in corporate working life through an earlier CBMT Program, IF Insurance is now determined to bring these benefits to its leaders as well. This time the program will incorporate training to manage the added challenges that leaders and managers face in a corporate environment.

» Read more... (pdf)

Work-Life Mindfulness and the Fountain Centre UK

The Fountain Centre is a holistic therapy centre run by volunteers and therapists within St Lukes Hospital in Guildford, Surrey, UK. The centre offers a range of therapies, counseling and support for those undergoing treatment for cancer and their carers. As one of the volunteers herself, Sally Muir, a senior trainer at TPP, offers one-to-one mindfulness training in addition to other therapies. 

Following a highly successful introductory presentation of CBMT at a team away day in 2010, Sally was asked to run two half-day follow-up training sessions in October 2011 for a group of twelve therapists. The two half-days included a brief overview and recap of the science behind mindfulness, neuroplasticity and the ABCD of mindfulness practice, followed by mindfulness in action and the eight attitudes. The sessions included interactive exercises and, of course, plenty of mindfulness practice.

The workshops were very well received and the therapists were enthusiastic about integrating the practice themselves. They also made many cognitive connections in relation to their work and were able to see how Mindfulness could benefit their clients. Feedback was very positive

Every part of it was helpful and mind opening, everything was clear and well presented. The main point for me was ‘to be present when meeting others’. This can be difficult especially when meeting challenging clients. It was excellent.

– Rima Minassian, Fountain Centre Therapist

Would you like to join The Potential Project?

Due to the success of our program we have rapidly expanded from 5 to 35 trainers in 18 countries over the last two years. We are happy and proud about that, but it does not stop here. We plan to continue growing and aim to have over 200 trainers globally by 2015. Therefore, from the beginning of 2012, we will be conducting further trainer training programmes in order to expand our organization.

Are you one of the candidates we are looking for? Do you have:

  • A strong background in mindfulness training
  • A background in corporate life
  • And professional training skills

If so, you may be the one we are looking for. If you want to be consiered for a space in a trainers' training, please download the application form (right-click the link and click "Save target as..."), then fill it in and send it to This email address is being protected from spambots. You need JavaScript enabled to view it. .

Developing Mindful Leaders at Genentech

Writing in the Harvard Business Review, Polly Labarre asks why off-the-shelf leadership development solutions so often fail to bring about lasting and meaningful change. What if cultivating one's inner environment was at the centre of the leadership agenda? Biotechnology giant Genentech is her case study in this article, "Developing Mindful Leaders."

Read the article (to download, right-click the link and click "Save target as...").

Top 6 Reasons for Coaches to Train in Mindfulness

Potential Project Senior Trainer Angela Spaxman has written an article on The Top 6 Reasons for Coaches to Train in Mindfulness. Angela writes:

Mindfulness means paying attention in the current moment and being awake to the experience of your present awareness. Clearly, mindfulness is an essential quality that coaches use in interactions with our clients. It features prominently in the IAC Coaching Masteries® where it shows up most obviously in Mastery #4, "Processing in the Present." The quality of our mindfulness—our ability to be present and engaged with our clients as they reveal their inner processes to us—is a mark of high-value coaching.


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